Old SEO paradigms used to say if you linked to a page about hedge trimmers, then you should use a number of content-oriented sources that link back to the page via the anchor text “hedge trimmers.”

If only it were that easy! It’s never quite that simple – any “strategy” that places SEO before the user is bound to fail.

In fact, when search engines see dozens of links that derive from the same targeted anchor text (e.g., “hedge trimmers”), this may appear as though the links are paid for, spammy, and unnatural.

Thankfully, over-optimized anchor text is becoming a thing of the past, as search engines have been finding ways to reward natural webpages with organic link profiles that don’t appear overused or manipulated.

Certified Natural Anchor Text

SEO is not without its advantages, but there’s a wrong way to do it (forced) and a right way (natural). Here are five strategies you can incorporate into your efforts to give yourself a natural boost.

1. Conduct a Backlink Analysis – Compare your backlink analysis with a competitor’s. Not only will this give you a few insights into how you can adjust your efforts, it will keep you updated, help you improve your website, and motivate you to generate new ideas to meet your audience’s needs and interests.

2. Clean Up Your Website – Perform a quality investigation on your own website. Are there any pages that are lackluster? Do you repeat content on your website? Are you still utilizing pop ups or automatic audio? Double check each page on your website and eliminate any pages that are poor performers. Derivative content or pages with little content and tons of ads are toxic to your efforts.

3. Target the Middle – Recall the long-tail strategy? Aim for the middle of the long-tail by “sandwiching” your keywords in anchor text. Include the anchor text you want to use with an extension of relevant text to refine the topic. For example, if you’re writing an article discussing weight loss strategies for women over 40, then instead of using a generic anchor text link like “weight loss,” use “weight loss for women over 40.”

4. Use Your Brand/Company Name – Practice co-occurrence or brand association! In addition to your brand name, use keywords associated with your brand in your Resource Box to reinforce your transparency, relevance, rank, and click rate.

5. Focus on Your Message – Don’t forget your reader! Solidify your credibility by writing naturally and focusing on your reader’s benefit-oriented message. Build an original, quality article portfolio to cultivate interest and build exposure, but let your unique experience be all the natural SEO you need to succeed.

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Small Business Guide to Google Analytics

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The first step to getting your site online and to get better rankings in Google is to submit your URL to search engines. An example of an URL is www.yoursite.com. Eventually the search engines will find your site but this will help expedite the process.

Once you submit your URL, it could take several days, weeks, or months for the search engines to index your page(s). Results may vary so don’t write this in stone. Factors such as other websites pointing to your site can affect this time as well.

Submit your URL to Google:

1. Go to the following link: http://www.google.com/addurl/?continue=/addurl
2. Type in your URL, example: http://www.yoursite.com
3. Enter comments about your site. This is optional. Usually I enter the genre of the site and a few keywords. Example: Website design in Hollister, CA.
4. Enter the captcha text shown in the box
5. Select “Add URL”

Submit your URL to Bing:

1. Go to the following link: http://www.bing.com/docs/submit.aspx
2. Enter the captcha text shown in the box
3. Type in your URL, example: http://www.yoursite.com
4. Select “Submit URL”

Submit your URL to Yahoo:

**UPDATED NOVEMBER 2012**

1. Go to the following link: http://search.yahoo.com/info/submit.html
2. Click on “Submit Your Site for Free”
3. You will be redirected to Bing. Follow the on-screen instructions for submitting your URL.

Submit your Sitemap to Ask:

**UPDATED AUGUST 2012**

Ask does not have an URL submit feature. Until recently, you could submit your sitemap to them. But Ask.com has now retired this feature and says they will be crawling sites instead. So, the next best thing is to add a directive in your robots.txt file that specifies auto-discovery of the XML sitemap.

Like this:

SITEMAP: http://www.the URL of your sitemap here.xml

The sitemap location should be the full sitemap URL.

That’s it! Once you complete the above steps, just sit back and be patient. It takes time for the search engines to index your pages. If you submit more than once, some search engines may consider this spamming which could result in not indexing your site at all.

Do Not Use an Automated Submission Program

Using an automated submission program to submit to multiple search engines at once may be considered spam attempts and is frowned upon by search engines such as Google.

Also note that you do not have to add all of your URL addresses for your entire site. For example, you do not need to add http://www.yoursite.com/about.hml and http://www.yoursite.com/contact.hml. Simply enter the home page URL and let the engines do the rest.

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Kingsville Small Business Center

Leveraging Social Media for Your Growing Business.

Free Social Media Marketing Seminar

Free Educational Seminar on Social Media Marketing !@!

FEATURING:

Chris Labbate – SEO BANK.ca
&
Daryl Driedger – Cowlick Studios.com

What you will learn:

• Is Social Media Marketing for me and my business?
• I’ve got Facebook & Twitter – now what?
• Effective strategies for using Social Media Marketing in your business.
• How will Social Media Marketing help my business?

Register Here

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You can customize the timeline cover with the picture that reflects you or your hobby / interest. Many website are there which help you to create / design your own cover images by selecting premade awesome designs from different categories. These websites also let the users to create their cover images by selecting their own memorable images. Here is given a list of some great websites to create Facebook timeline background cover.

Websites for Creating a Facebook Timeline Cover:

1. Newfacebookbanners

Newfacebookbanners.com allows you to make new or customize premade Facebook Timeline Cover without charging you any amount. The site also lets you to use different types of tool and text options to insert text, draw and change the image’s hue & colors of the background. You can upload backgrounds, pictures and other graphics to create the dreamed Facebook Timeline Cover. You are able to add emoticons, profile picture banner frames and scrapebook art. Hit the “Done” button as you finish the banner, to save it in your pc in PNG image format.

2. FaceitPages

To make Facebook Timeline Cover you are required to create an account with this website. As you create an account “Create a New Timeline Cover” option will appear. No registration fees will be charged for you. The site allows you to select a premade layout or to upload your own background image. You can add your bio, personal/business information, upload a logo/small graphic as well as add other social network links such as Twitter, Google Plus, YouTube, etc. You are also able to see the preview of your Timeline cover. After creating the image, you can download it on your computer and then upload on Facebook.

3. Myfbcovers

It is another great website to create your own Facebook Timeline Cover. You can make 2 types of covers: Custom FB cover and Photo Collage cover at this site. To create normal cover, upload image of your choice and make changes like flip, rotate, color settings, resize as well as give effects such as emboss, sepia, panorama, black & white, etc. Your created image will be added to the existing library covers by a screening process. Photo Collage cover is made from 24 photos of your friends’ profile. Before creating Photo Collage cover you are asked to be logged-in in your FB and share some FB information. You can also share the created cover with others and win $50 per week and $100 per month if your cover is the most downloaded image of the week.

4. Thesitecanvas

You are required to log into your Facebook account with CoverCanvas to make unique and stylish Facebook Timeline cover. The site provides more than 20 templates for you to select from. As you choose a template it will select the pictures automatically that are included. You are able to get a new set of images if you don’t like automatically selected pictures. After creating the desired cover, click “Make My Cover” button to upload it to your Facebook profile.

5. Facebookprofilecovers

It is another excellent website to get Facebook Timeline cover. Facebookprofilecovers provides cool and interesting covers for you to choose from the desired categories such as Animals, Celebs, Religion, Funny, Food, Cars, Flowers, Love, Geeks, Nature, etc. New designs of covers are added every day. Just click on the word “Make My Facebook Cover” pick a design you like and login to your Facebook account with FBProfileCovers.com. The site does not allow users to create their own covers but users can recommend or submit a cover on FacebookProfileCovers.com.

6. Fbcoverpix

Just log into your Facebook account and make/share your own created Facebook Timeline Cover or select any cover from premade collection. You can also download the cover to your pc without logging in to your FB account by visiting large gallery of the site. After downloading, upload the covers to Facebook yourself and add them as your cover pages. Fbcoverpix .com provides perfect appropriate cover for your profile.

7. Coverize.me

This site allows you to create or select a cover image from already made images. There are A-Z categories of premade cover images. These pre-made cover images may be just recycled banners, screensavers or Twitter backgrounds. Coverize.me provides 2 ways to download the images: automatically and manually. If you like to download the image automatically then you have to log in with Facebook. There is also “suggest a cover” page where you can leave a suggestion about which cover you want.

8. Myprofilecover

Myprofilecover provides a variety of categories such as animal, artist, car, nature, people, cartoon, etc. for you to choose from. You will also get Facebook Timeline Cover Images with motivational slogans as well as images of your favorite sports heroes or teams. Just, download your favorite cover image in your pc and then upload it, and add it as your new Timeline Cover.

9. Facebooktimelinebanner

It provides a huge collection of high-quality and awesome cover images for your Facebook Profile. Facebooktimelinebanners contains A-Z pre-made cover images categories ranging from games to illusions, abstract to funny, etc. and each category has lots of images under it. The site lets you to search particular type of cover image. Simply, right click at the image to save it to your computer and upload it to your Facebook profile.

10. 99Covers

There are 1000s of designs and collections of Facebook Timeline Cover images at 99covers.com. You will get many categories like actors, male & female models, actresses, music, creative, mood, sports, entertainment, nature, etc. to choose your favorite cover image. Click on the word “Add as My Facebook Cover” and then login in your FB account with 99Covers.com to upload and set the selected image as timeline cover.

Need Help with your Facebook Marketing Campaigns? Get into touch with SEOBANK and let us launch a professional Facebook Campaign today.

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Advanced Twitter Marketing for the Code Lover in You!

Twitter.com  introduced the new Discover and Connect tabs back in May, it essentially “socialized” the platform more efficiently by advanced options. The Discover tab allows users to view tweets and stories from their connections in one centralized area while the connect tab shows interactions and mentions of your twitter user name.

Then, in an official blog post published on September 28, Twitter announced it had reworked the Discover tab yet again. According to the post, “When you visit the Discover tab on Twitter.com, you’ll see a continuous stream of tweets, which automatically expand to show you the most relevant stories and most engaging photos.” This gets into the second part of today’s post which deals with Twitter Cards and how to get rich media content into your tweets using HTML code on your website.

The Discover tab is essentially  “What’s happening now, tailored for you.” and if you get a handle on Twitter Cards you could be serving up photos, videos and relevant tweets to followers who are generally interested in your posts. This is a major leap forward in Advanced Twitter Marketing so lets dive right in to Twitter Cards:

Twitter Cards

How to Post Twitter Cards From Your Website:

If you create a little extra HTML code on your website, Twitter can post your tweets with a media rich content including Titles, Description, Pictures and yes even Video. Even if you are viewing them with a Tablet or a Mobile device the Twitter developers have given us the code to Tweet out amazing content full of pics and vids!

To display Twitter Cards with Media Rich Content in your Tweets add this HTML code to the webpage your tweeting about…

Specify the type of card for your content by adding the following HTML to the HEAD section of your page:

Example

meta name="twitter:card" content="summary"

These are the different Card Properties you can use in your HTML code, utilizing the Meta name Tag:

Card Property       Description

twitter:card                The card type, which will be one of “summary”, “photo”, or “player”.
twitter:url                   Canonical URL of the card content.
twitter:title                 The title of your content as it should appear in the card.
twitter:description  A description of the content in a maximum of 200 characters.
twitter:image             A URL to the image representing the content.

Card and Content Attribution (Not Required-Additional)

twitter:site            @username for the website used in the card footer.
twitter:site:id        Same as twitter:site, but the website’s Twitter user ID instead. Note that user ids  never change, while @usernames can be changed by the user
twitter:creator        @username for the content creator / author.
twitter:creator:id     Same as twitter:creator, but the Twitter user’s ID

Values Accepted for meta name “twitter:card”

summary: The default card, which includes a title, description, thumbnail image, and Twitter account attribution.
photo:   A Tweet sized photo card.
player:  A Tweet sized video/audio/media player card.

Example of Twitter Card “Summary” Code on Website:

meta name="twitter:card" content="summary"
meta name="twitter:site" content="@nytimes"
meta name="twitter:creator" content="@SarahMaslinNir"
meta name="twitter:url" content="http://www.nytimes.com/2012/02/19/arts/music/amid-police-presence-fans-congregate-for-whitney-houstons-funeral-in-newark.html"
meta name="twitter:title" content="Parade of Fans for Houston’s Funeral"
meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here."
meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg"

If you are using the Twitter Card “Photo” attribute you can have your Photo centered in the middle of the tweet as the focus.

This is the Resulting Twitter Card:

Twitter Card (Type:Summary)

Example of the Twitter Card “Photo” Code on Webstie:

meta name="twitter:card" content="photo"
meta name="twitter:site" content="@examplephotosite"
meta name="twitter:creator" content="@sippey"
meta name="twitter:url" content="http://example.com/photo/a/"
meta name="twitter:title" content="Good Morning, San Francisco"
meta name="twitter:description" content="Great view this morning"
meta name="twitter:image" content="http://example.com/photo/a/image.jpg"
meta name="twitter:image:width" content="610"
meta name="twitter:image:height" content="610"

This is the Resulting Twitter Card:

Twitter Card (Type:Photo)

If you are using the Twitter Card “Video” attribute you can have Video embedded right into your tweets…

There are a few more tags that utilized using this Twitter Card option and they are as follows…

twitter:player             HTTPS URL to iframe player. This must be a HTTPS URL which does not generate mixed content warnings in a web browser.
twitter:player:width     Width of IFRAME specified in twitter:player in pixels
twitter:player:height     Height of IFRAME specified in twitter:player in pixels
twitter:image             Image to be displayed in place of the player on platforms that don’t support iframes or inline players. You should make this image the same dimensions as your player

(For Mobile & Tablets)
twitter:player:stream     URL to raw stream that will be rendered in Twitter’s mobile applications directly. If provided, the stream must be delivered in the MPEG-4 container format (the .mp4 extension). The container can store a mix of audio and video with the following codecs:
Video: H.264, Baseline Profile (BP), Level 3.0, up to 640 x 480 at 30 fps.
Audio: AAC, Low Complexity Profile (LC)
twitter:player:stream:content_type     The MIME type/subtype combination that describes the content contained in twitter:player:stream. Takes the form specified in RFC 6381. Currently supported content_type values are those defined in RFC 4337 (MIME Type Registration for MP4).

Example of a simple “Video” Twitter Card, here is the Code for Website:

meta name="twitter:card" content="player"
meta name="twitter:site" content="@examplevideosite"
meta name="twitter:url" content="http://example.com/watch/a"
meta name="twitter:title" content="Example Video"
meta name="twitter:description" content="This is a sample video from example.com"
meta name="twitter:image" content="http://example.com/keyframe/a.jpg"
meta name="twitter:player" content="https://example.com/embed/a"
meta name="twitter:player:width" content="435"
meta name="twitter:player:height" content="251"

This is the Resulting Twitter Card:

Twitter Card (Type:Video)

Example of a “Video” Twitter Card also providing a URL to a raw stream to be rendered in Twitter’s mobile and tablet applications

meta name="twitter:card" content="player"
meta name="twitter:site" content="@foobar"
meta name="twitter:url" content="http://example.com/watch/a"
meta name="twitter:title" content="Example Video"
meta name="twitter:description" content="This is a sample video from example.com"
meta name="twitter:image" content="http://example.com/keyframe/a.jpg"
meta name="twitter:player" content="https://example.com/embed/a"
meta name="twitter:player:width" content="435"
meta name="twitter:player:height" content="251"
meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4"
meta name="twitter:player:stream:content_type" content="video/mp4; codecs="avc1.42E01E1, mpa.40.2""

This is the Resulting Twitter Card:

Twitter Card (Type: Video Viewed on Tablet or Mobile)

Final Notes & Further Reading:

Remember Twitter bot needs to access these files so you would have to configure your robots.txt file to allow for twitterbot to check your code:

Example of Robots.txt
User-agent: Twitterbot
Allow: *

If you want to restrict certian areas you can use this code (this will only allow twitterbot to crawl the images and archives folder)
User-agent: Twitterbot
Disallow: *

Allow: /images
Allow: /archives

Further Reading:

Twitter Cards Development for Web
Twitter Cards for WordPress
Twitter Card Preview Tool

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SEO Keyword research is the first task every website owner should undertake, although it can seem painstaking and absorbing valuable time. However, proper keyword selection and spending time researching the most profitable keywords can not only get you better ranking and conversions, but ultimately make the difference in overall success. Make sure you allocate enough time to this valuable task or use a reputable keyword research service provider to do it for you.

A collection of Top 5 Free Keyword Tools for Your keyword competition analysis and Market Research

1. Google Adwords Keyword Tool:

The most popular free keyword research tool from Google, which is constantly upgraded and is a good competitor for paid keyword research tools like WorkTracker.

Google Keyword Tool

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

2. Seogadget Excel plugin and AdWords API tool:

SEOgadget has a great tool for keyword research and which works with MS Excel making your life easier and organized.

https://seogadget.co.uk/google-adwords-plugin-excel

3. Google Suggest Keyword Scraper:

Ubersuggest is a keyword suggest or scraper tool. Just give the root keyword, example “best shoes” and select the country to target and it lists out all the keyword suggest ideas for the root keyword, it is like automating your manual keyword collection using Google.

Uber Suggest Keyword Research

http://ubersuggest.org/

4. Google Trends- Trending keywords from Google:

Very popular trending keyword tool from Google. You will know the latest trending keywords and if you are a trend blogger, it will help your drive search engine traffic back to your posts.

Google Trends SEO Research

http://www.google.com/trends

5. Touchgraph SEO Maping for keywords:

This not so popular keyword tool that I use which acts very much like the now removed, Google Wonderwheel. It serves as a great replacement and maps out both keywords and companies and can show you how they are visually related. I usual use this tool as a good measure of a companies digital footprint as well as keyword research.

SEO Digital Footprint

http://www.touchgraph.com/seo

BONUS! Hide My Ass Web Proxy:

If you are doing international keyword research and you need to view SERP’s from different areas you can use a web proxy service like Hide my Ass! to allow you computer’s IP address to seem local to other places like the UK. At the starting screen just enter the search engine you would like to search from… Example for the UK you would type “google.co.uk”

Web Proxy Service

http://hidemyass.com/

Get into contact with SEO Bank for a Free SEO Consultation any time by contacting us today.

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Get Facebook Likes for your Business Page

How to get More Facebook Likes

With the new Facebook Timeline pages, business have ample landscape to dramatically market any themselves or brand. But what about likes? Everyone loves being popular and these signals tell others that you are a brand to believe in. In the early days you could simply suggest a company page to a couple of hundred friends and they’d all become a fan just out of interest. Now most clients and consumers expect a little something for that like and Facebook has stricter rules on sharing and messaging for brand pages.

I am going to share with you some simple but effective ways to get Facebook likes, some paid and some free strategies that we implement here for our clients. It’s vitally important that you have a plan for what you are going to do, set some goals on acquisition and what you plan to do with your likes and new friends after you receive them. Remember, Facebook its not just a tool to sell products, it is really about “being social” a give and take.  I can’t stress that enough.  Now lets jump into some tips…

1)  Install Both Facebook Like & FB Chicklets to Your WebsiteThis is probably the single most effective thing that you could possibly do. The chances are that your website or blog already gets a decent amount of traffic and if people are on your site and like what they see there is a very good chance that they will indeed like you on Facebook, visit and post to your page. You can use this simple plugin if you are running WordPress to install the like and comments boxes for Facebook.

2)  Modify Your Email Signature to Include Social MediaAlways include all of your social media accounts in your email signature. If your social media icons are there people will click through to your social media accounts almost automatically to make sure that they are connected with your social as well. People enjoy sharing their Facebook and Twitter accounts and will be sure to Friend you online if they see that you are engaged in Social media as well. In fact a company called Gist.com made a complete  Social CRM just to keep track of all your business peeps online.

3) Sync up those Social ProfilesTry and Enable sharing between social media accounts when ever possible, to ensure that users from other social media sites know you are on Facebook as well. Sending information back and forth from Pinterest, Twitter and Facebook will not only show your active but it will let people know you are on those other accounts as well. If you have a wee bit of tech knowledge in your back pocket you can try out one of my favorite tools for social triggers called iffft.com

4) Utilize A Social Sharing NetworkWhat about a social sharing site for social media? WHATT!?!! yup, they exist. Websites like keeko.com and socialadr.com are places where people share their own social networks to gain shares, likes and even bookmark webpages. This is a great time for social media account owners. These systems work off points and the more sharing and liking you do the more your page gets shared and liked. Make Sense?

5) Facebook Fan GateSetting up a Facebook fan gate is the best way to ensure new likes. A Fan gate only allows users who have “Liked” the page to view the content and setting up a fan gate as a landing page is a great way to get likes. As stated above this way of receiving likes, should offer something of value in return to the fan in the way of a coupon, a whitepaper, chance to win, ect. I utilize an app called woobox.com to run contests and they have free trials and apps available.

6) Add Other Admins to the PageIf you have any friend with the gift of gab who happens to have a lot of friends on Facebook, you can invite them to be Admin of your business page. I work with a lot of business owners who allow me access to their pages and I have a network of friends that I can utilize online for new clients. These can really help the number of likes when your just getting started. Don’t be afraid to straight up ask others to come by and like your page, everyone starts at the same number.

7) Use of the Invite ButtonOnce you have those Admins on your Facebook Page, have them log in and make use of the Invite button. This will all your admins to invite all of their contact friends list into your fan page. This is really the only way to sync up your personal pages with a branded company fan page. You will see the invite function when you are logged in as an admin at the bottom right hand square under the title “Page Tips” you can scroll through multiple suggestions until you see the invite buttons with your current friends list.

Facebook Vanity URLThe Facebook Vanity URL allows Facebook pages to use a user name instead of a long user ID number which is impossible to remember. You can find this setting in Facebook under > Edit Page > Manage Permissions > Resources > Select A Username. Once you have this URL, “www.facebook.com/username” you can easily market your new URL any place your website URL is, even

9) Buy Em

Well Heck your totally stuck and you got tons of money to spend. I jest, but if you just don’t have the time to market yourself and nothing is working you can just flat out buy the likes. I don;t recommend this practice too highly because of two reasons, A) they are not relevant to you and your company B) they appear out of nowhere and eveyone knows it. I don’t really have a source for this but if you Google, “Buy Facebook Likes” I am sure loads of results will come up willing to take cash for likes.

10) Run A Facebook Ad

I think if you are going to spend any money at all, why not buy an ad that goes directly to your fan page for exposure that is not only relevant but supper targeted. Facebook has an amazing platform for PPC and every demographic and category with in their ad placement system. Your ideal client is just one ad away from landing on your Facebook page. I have run both Google adWords and Facebook for my clients and I must say that Facebook is relatively cheap to market with that has extreme targeting capabilities for finding your prospects online. You can get started here with an ad on Facebook or give us a call to consult with us, we have Facebook Marketing Credits available.

The post Increase your Facebook Likes appeared first on SEO, Search Engine Optimization, SEO Consultant.

Understanding Interior Linking 101

On-page Linking Factors For Crosslinks

Creating a new website and marketing it online can take up serious time. To tackle a large online marketing campaign it is wise to break it down into scheduled tasks and timeline your goals and milestones.

When creating a new project here at SEObank.ca we have departments for each scheduled task and usually break things up into three categories…

1. On Page Optimization
2. Interior Linkbuilding
3. Off Page Backlinking

Creating interior linking will not only help your users find relative data but it will tell Google what your website content is about. SEO experts will create interior crosslinking profiles for link sculpting and proper website architecture. These play and integral part of online marketing, here we will cover some basics of interior linking. Website architecture is beyond what we can discuss here in this short post but you should have a look at this article to learn more about successful site architecture for SEO by SEOmoz.

12 Interior LinkBuilding Factors to Consider

1. Link embedded within relevant content that discusses link target
2. Title, headers, and content focus on one page topic / keyword
3. Relevant text surrounding the link
4. Does the page rank for its title?
5. The anchor text of the link
6. Page linked from other external websites?
7. Proximity of the page to the root location
8. Location of the link (on the page)
9. Page Content (topic,  amount, time created, ect)
10. Pagerank
11. Excessive advertising
12. Duplicate content?

Key thoughts regarding interior linking and crosslinking

On page linkbuilding or crosslinking is a vital part to the overall linkbuilding process of any online marketing campaign. As with anything in SEO everything is a process of analyzing and refinement. Choose to create crosslinks on pages that are already ranking well in the Search Engines and pay special attention to relevance and anchor text. On page criteria is a key part of the overall linkbuilding process.

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Google Algorithm Changes with Panda

And Quick Review of What to Do about it!

A common question we get at SEO Bank, about the recent Google Panda Algorithm is, “Do Keywords Still Matter?” and “Is SEO Dead?” with all of recent updates to Google’s Algorithm (Read More about Panda and Penguin Google Updates) its hard to get a straight answer. Although these sound more like cute animals or Disney’s latest Hollywood Release, they can seriously affect your website rank and sales.

Google Panda Search Engine Changes

So instead of more mis-information here is some advice you can bank on. Is SEO dead? NO! of course not as long as we have search engines like Google and Bing we have search engine results (SERP’s) and therefore SEO.

Do Keywords Still matter? sure, just not inside of a meta tag and have them occurring naturally across your page. We will talk more about on page SEO factors in a second and more importantly keyword relevance, but for now lets look at what the last Google Updates mean.

Matt Cutts (Google Engineer) offers webmaster and business owners alike straight information on what the last Google Panda Changes were about and direct from Google’s Webmaster Blog. The rules are as follows…

Google Panda Changes

• No keyword stuffing
• Proper keyword research (Use Relevancy – Not Industry Jargon)
• Site Speed and Load Times
• White Hat SEO Only
• No Link Schemes
• No Unnatural Links
• Usability and Layout
• Great Natural Flowing Content
• Fresh New Content

Google even Offers a great set of rules on Website Quality Guidelines for anyone online. For the most part you do not have to read all of this material just use common sense and stay away from scheme’s, black hat SEO, keyword stuffing and you should have a long profitable life online.

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